YouTube's new ad strategy is bound to upset users - Hypertext
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Peak Points place adverts at the point where users are most engaged in a YouTube video.

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

  • cattywampas@lemm.eeEnglish
    641·
    16 hours ago

    I just pay for premium. Worth every penny with the amount of YouTube we watch.

    • SapphironZA@sh.itjust.worksEnglish
      1·
      4 hours ago

      I’m with you, paying is better than supporting the Ad business.

      I just wish YouTube did not treat paying customers like criminals with the app based restrictions.

    • Retro_unlimited@lemmy.worldEnglish
      22·
      15 hours ago

      If you pay premium, then you have to be logged in and tracked and spied on, even more data get sold. You pay them to sell your data!

      • Ulrich@feddit.orgEnglish
        11·
        15 hours ago

        Plus the first-party app is atrocious. The third party ones are way better.

    • Vanilla_PuddinFudge@infosec.pubEnglish
      11·
      13 hours ago

      Thank you for giving Google money.

      With your endearing support, Google is paying less attention to us so we can continue getting the same content for free.

      • cattywampas@lemm.eeEnglish
        311·
        13 hours ago

        No problem, I like supporting all the neat content creators I follow while others are happy to rip them off because they feel entitled to free content.

        And don’t give me the “support them on patreon” line because a) I already do and b) ain’t no way the majority of you who pirate YouTube are donating money to everyone you follow.

        • Vanilla_PuddinFudge@infosec.pubEnglish
          3·
          13 hours ago

          I donate to the top percentile of those I follow, at least.

          RedLetterMedia ain’t getting ad revenue. They curse too much and Mike is an alcoholic.

          but to put it plainly, I’m morally bankrupt on victimless crime and I know they’re taken care of.

          again, thank you.