YouTube's new ad strategy is bound to upset users - Hypertext
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Peak Points place adverts at the point where users are most engaged in a YouTube video.

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

    • Showroom7561@lemmy.caEnglish
      8·
      9 hours ago

      “Netflix members pay as much attention to midroll ads as they do to the shows and movies themselves,” Amy Reinhard, president of advertising at Netflix, said, according to the publication.

      This is so hilarious when you think about it.

      Are their movies and shows so bad that people are watching ads with as much attention?

      Or do they mean “pay as much attention” by ignoring the content altogether as they only run Netflix as background noise while they do something else?

      😂

    • nullroot@lemmy.worldEnglish
      3·
      9 hours ago

      Fwiw I kinda wanna see what awful slop their generative ai ads will be. Literally the first time in years I’ve been mildly interested to see an ad. Not that I’ll stop blocking ads to see them, but, mildly interested.

    • rebelsimile@sh.itjust.worksEnglish
      3·
      12 hours ago

      Yeah this would still hit 100% of ads that have happened before now. And all linear tv ads on streams. Seriously willing to build it if anyone wants to work on it with me. Pm me