I wonder how close to pre-2020 numbers the industry is currently at. I know several companies increased their employee count due to big game sales during COVID, but once people could leave their houses again sales leveled off and then the layoffs started happening.
Doesn’t mention installs for tiktok, but does mention that tiktok usage remained flat, but competing apps have seen an increase in downloads.
"However, the increase in uninstalls has not translated into a meaningful drop in U.S. usage.
TikTok’s active user levels in the U.S. have remained relatively flat compared with the previous week, according to Sensor Tower.
Competing apps, however, have seen a bump in interest. Sensor Tower data shows U.S. downloads for UpScrolled increased more than tenfold compared with the prior week, while Skylight Social rose 919% and Chinese-owned Rednote climbed 53% week over week."
I wonder how close to pre-2020 numbers the industry is currently at. I know several companies increased their employee count due to big game sales during COVID, but once people could leave their houses again sales leveled off and then the layoffs started happening.