Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • sp3ctr4l@lemmy.dbzer0.com
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    3 months ago

    So its gonna run a soft credit check on you and then give you a price?

    You don’t even need AI for that, and that’d be waaaaay cheaper to implement than AI.

    A Delta spokesperson told Fortune the airline “has zero tolerance for discrimination. Our fares are publicly filed and based solely on trip-related factors like advance purchase and cabin class, and we maintain strict safeguards to ensure compliance with federal law.”

    This is horseshit.

    In Economics, the entire concept of setting specific prices for specific market demographics is literally called ‘price discrimination.’

    https://www.investopedia.com/terms/p/price_discrimination.asp

    Advance purchase and different seating classes literally are price discrimination, third degree.

    Frequent flyer discounts would be second degree.

    Overall adjusting seat costs per flight based on how full or empty that flight is, is first degree price discrimination.

    This is like a company that sells chickens saying ‘we don’t sell chickens.’

    This is just gobsmackingly false, so blatantly so that it is actually funny.

    Airlines entire fucking business models are based on inventing new forms and strategies of price discrimination.

    What this asshat is saying is only even interpretable as true if what he means is ‘we don’t directly factor sexuality, age, disability, ethnicity, legally protected classes into our pricing model.’

    They of course do this indirectly by pulling a whole bunch of your meta data and then accurately inferring those things, and then discriminating against you based on that.

    It is laughably easy to get around US discrimination laws in this way, megacorps have been regularly doing this for at least decade now, both when it comes to you as a consumer, and you as a potential employee or renter.

    • prole@lemmy.blahaj.zone
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      3 months ago

      It’s only “funny” if they don’t get away with it.

      Otherwise, it’s just more depressing shit to throw on the pile

      • sp3ctr4l@lemmy.dbzer0.com
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        3 months ago

        I have an Econ degree so my sense of (extremely dark) humor at this point is basically:

        ‘billions must die, but actually’

        Like I don’t know what to do at the cuts to SNAP, Medicare, and Section 8, the resumption of student loan payments, the tariffs and destruction of our farming and construction industries via ICE raids… other than just laugh.

        We’re looking at Great Depression 2.0, a Holodomor-like, engineered-through-stupidity-and-malice famine.

        I am at this point expecting millions, potentially tens of millions of Americans to die or be reduced to literal, actual debt slaves, or be incarcerated for crimes deriving from being forced into utter destitution… all that within this 4 year Trump term, unless there is an actual revolution.

        Maybe if the Dems sweep the midterms (if Trump/the Reps even allow them to happen without massive ratfuckery) some of the bleeding can be stopped, but this situation is looking extremely fucking bad.

        Oh god. I forgot about climate disasters.

        Welp, alcoholism runs in my family, so, time to go look at cute puppies or something.