Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
I don’t quite understand if your statement is for or against consumer protections because I can’t fathom being against consumer protections. Could you please clarify?
I read that as higher prices for poorer people and cheaper prices for the rich.