Well, according to Ubisoft, they allow for a more unique experience by letting players personalize their characters or speed up progression. In other words, it makes things more fun… allegedly.

Ah, so he didn’t actually say that, then? Tired of these mf clickbaits man.

Ubisoft reports that around 58% of their PC revenue last year came from digital add-ons, and despite the fierce backlash, the company maintains that this model is both sustainable and future-proof.

So future-proof that they’re bleeding customers, and everyone can see it plain as day.