Updated: 8/1/2025 4:18 p.m. ET: In a statement to Kotaku, a spokesperson for Valve said that while Mastercard did not communicate with it directly, concerns did come through payment processor and banking intermediaries. They said payment processors rejected Valve’s current guidelines for moderating illegal content on Steam, citing Mastercard’s Rule 5.12.7.
“Mastercard did not communicate with Valve directly, despite our request to do so,” Valve’s statement sent over email to Kotaku reads. “Mastercard communicated with payment processors and their acquiring banks. Payment processors communicated this with Valve, and we replied by outlining Steam’s policy since 2018 of attempting to distribute games that are legal for distribution. Payment processors rejected this, and specifically cited Mastercard’s Rule 5.12.7 and risk to the Mastercard brand.”
Rule 5.12.7 states, “A Merchant must not submit to its Acquirer, and a Customer must not submit to the Interchange System, any Transaction that is illegal, or in the sole discretion of the Corporation, may damage the goodwill of the Corporation or reflect negatively on the Marks.”
It goes on, “The sale of a product or service, including an image, which is patently offensive and lacks serious artistic value (such as, by way of example and not limitation, images of nonconsensual sexual behavior, sexual exploitation of a minor, nonconsensual mutilation of a person or body part, and bestiality), or any other material that the Corporation deems unacceptable to sell in connection with a Mark.”
Violations of rule 5.12.7 can result in fines, audits, or companies being dropped by the payment processors.
Tl;dr: Mastercard says they didn’t “force” Valve to remove nsfw games. They just told them that if they didn’t remove the games that were complained about by Collective Shout, they’ll block them.
Couldn’t they just block collective shout thus probably losing far less business?
Unless MC and Visa are run by people who already agree with Collective Shout and are just using them as an excuse to enforce this policy.
“Mastercard did not communicate with Valve directly, despite our request to do so,” Valve’s statement sent over email to Kotaku reads. “Mastercard communicated with payment processors and their acquiring banks. Payment processors communicated this with Valve
This whole thing reads like a telephone game where nobody wants to take any responsibility.
Honestly, I don’t care if MasterCard doesn’t want to take responsibility. It was their rule and their intermediaries that caused the situation and they did not intervene when valve tried to reach out directly.
They are responsible through action or inaction, no matter how they try to deny it.
If nobody takes responsibility, then they should all just agree that this was a big misunderstanding and reinstate the titty games.
Collective Shout says it wasn’t their fault, MC and Visa say it wasn’t their fault, Steam and Itch say it wasn’t their fault. Conclusion? No one is to blame! No one did it! What’s more, it didn’t even happen!! it was all a figment of our imagination!
Gee golly I accidentally dropped internet privacy into the garbage and almost threw it out with the trash. Oops didnt mean to! Silly me.
nonconsensual mutilation of a person or body part
I feel like a strict reading of this rule would also put a lot of fighting games, shooters, horror games etc in the not approved category
I think some christian items could also be affected, like the bible. Cane and Able, crucifixion, etc are all in that book
nonconsensual mutilation of a person or body part
All action movies should removed from streaming.
Right now in Rimworld I am sending child soldiers to bring more ammo to the mortars that are busy pounding away at some primitive tribesmen that are angry at me for dumping a few tons of toxic waste on their home or something.
Those that survive the mortar bombardment will be lobotomised and enslaved. If they have enough limbs remaining to be useful to me I will probably use a few of them as slaves and the rest will be sold to the empire. Any that the empire don’t want will be harvested for organs and dumped in a corpse pit.
I didn’t ask if the tribesmen consented to any of this.
Put simply, we allow all lawful purchases on our network.
As Valve correctly points out, this is a blatant & outright lie. They have cut off any number of legal entities over pressure from politicians or groups. Now they have to own it.
So obviously somebody is lying. I really don’t understand why Valve or Itch would be the ones lying about this. My money is on the group of self righteous censorship soldiers with too much time on their hands, and the payment companies. I could always be wrong I though.
MasterCard is so big they don’t even know what all their departments are doing. The PR department probably asked a couple of the top level execs if they were pushing for this and they said no so they claimed it didn’t happen.
MasterCard knows exactly what they’re doing.
executive leadership is varying degrees of Christian nationalist and trump supporters.
source: me, I know people.
Brilliant, just make your rules vague and force everyone else down the chain to self-censor. Surely this will result in the best outcome.
Fucking mastercard
It’s not even that vague.
Valve basically said: “we are not doing anything illegal”.
To which mastercard responded: “yeah but you’re making us look bad, so tough”.
Gotta love it when companies put something in their legal agreements that just says “we can do whatever the fuck we want.” Is the rest of the wall of text just there to hide that somewhere someone won’t read?
I guess turn the boobs butts and dicks up to 10,000 then. In every game.
Its time for Gordon freeman to do unholy things with a headcrab!
Isn’t every game NSFW? Funny how language works.
I don’t think they realize how much worse their brands look now, after starting all this shit…
I want to cancel ally visa and mastercard cards and never give them my business ever again after this
Ok furry artists, you know what to do, I wanna see the filthiest Visa x MasterCard art you can dream off. Payment process me baby
not furry but someone already made mastercard-chan and visa-kun
no don’t do it
