For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)
Even browsing existing small to medium sized sites has become such a chore, with all these verifications and rate limiters as part of the anti AI scraper effort.
So many cloudflare verification checkboxes. So many Google sign ins. So many cross site cookies and tracking for even basic functionality.
Care about privacy and restrict browsing data even a little? Captcha hell.
Then you get to load and execute 10MB of JavaScript while another 5MB of ad content loads and displays in the background. With the obligatory two dozen API calls to various trackers, counters, taggers, and “optimizers” in the background of course.
Especially since discoverability has pretty much gone down the toilet, between SEO and spam sites.
You’re not going to as easily find a new and interesting website, when the first few results are just computer generated regurgitated text, stuffed with ads by the gill.
Time to bring back the webring and every site having a “links” section.
That shit did work pretty decent. Yet hard to find the initial go to when you’re looking for something specific.