• she suggests that every board meeting should include an AI bot – and perhaps, in the not-so-distant future, replace the entire board with bots altogether

    She’s got a point though

  • 6 months

    Hanneke Faber became CEO of Logitech on December 1, 2023, after leaving her role as group president at Unilever. Since joining the Swiss peripheral manufacturer, Faber has attracted attention for her unconventional ideas about how personal technology should evolve – often with a focus on benefiting shareholders and companies first.

    Faber is now best known for proposing the so-called “Forever Mouse” concept – a device with constantly evolving firmware features built on base hardware that customers would purchase only once. According to Faber, users would happily pay monthly or annual subscriptions to access these software-based upgrades. However, no concrete business plans have yet been announced to bring the idea to market.

    Regarding pricing, the CEO compared the mouse to a Rolex watch and the software to Logitech’s video conferencing business. A paid subscription is possible, but Faber offered no further details.

    What 😄

      • 6 months

        The same reason she thinks that AI should be in meetings…to bad she could be replaced by AI and nothing of value was lost…

      • Read her bio page at Logitech. Looks like she got into a leader role because she previously had a leader role. She is in the best case some CEO who brings “value” to a company trough enshittification, but she has zero background relevant to computers, software, hardware or peripheral.

        I don’t see how she would have first hand experience with her product line and create better products.

        • isn’t it funny how the folks who actually study, design, and make things earn pennies compared to the C-suit gang that takes home the lion’s share for diddling with money (and kids)?

    • 6 months

      Yes a subscription service for my… mouse please that sounds like an improvement.

      Make all tools obtrusive lets go

      • 6 months

        I move my mouse and the cursor moves on screen. What other features is she planning to add?

        • 6 months

          An AI that moves the mouse on your screen so you don’t need to! Now you can go back to work while your mouse doom scrolls for you.

          • An AI that plays ads when you are idle with the mouse.

            Not moving the mouse? Time for an ad.

    • I’d rather have no software with my mouse than this dystopian nightmare.

      • Yea, their logi+ software was sending out a firmware update or something that was bricking something, so now I use my keyboard and mouse without the software.

    • Yeah, every time I use my mouse I think “man I really wish this was an subscription service!”

      • 6 months

        Honestly I wouldn’t mind if a company charged like, $1/month or something reasonable like that but for some reason some asshole made it standard practice to charge $10-$15/month for literally anything and now everyone uses that as the starting point for their “services”

        • 6 months

          I’m choosing to pronounce the first part of your handle as “roog” instead of pyre. Also, have an upvote. That’s way too many downvotes for sharing an earnest opinion.

        • 6 months

          Maybe if they have you the mouse for free a sub fee a per month would be reasonable. But it’s a mouse. What killer software could one be paying for for a mouse subscription.

          • 6 months

            Yeah I was more thinking the mouse be free plus any replacements in the future.

            Then you would break even after about 5 years ($60)

            • 6 months

              Unfortunately I believe that was still a mouse you’d have to pay for up front, you’d just get a subscription on top of that.

              • 6 months

                Oh, I’m sure you pay the whole price up front. You can’t think like a rational person with these things, only a capitalist. The only thing that changes is that now Logitech has a stable revenue stream and gets to turn off your mouse if you stop paying for even a second.

    • sad to see I’ll never buy logitech again. gotta tell all the walmart homies not to either

      • 6 months

        They silently install Logitech Download Assistant through Windows Update as soon as you plug a logitech device in.

        Then you get a an ad to download their software as a popup message by the clock.

        Since I saw it on a work machine pre pandemic, I have boycotted Logitech, I now mainly use Pulsar mice and Ducky Keyboards.

        • I’ve been wondering what they heck this was. I use a Logitech mouse at work and this popup is the bane of my existence. Our workstations are locked out for software downloads but I also can’t get rid of the damn popup.

        • 6 months

          I think that’s only if you’re using their unifying dongle. They dropped that tech I think, not sure they replaced it.

          My current Logitech mouse never bugs me, only using a generic driver.

          • 6 months

            Eh, it only showed up when I plugged it in the first time, but you can find the dll loaded even after.

            It doesn’t use a lot of RAM or CPU, but for me it is the principle, don’t install software without asking me.

            Drivers are another matter.

    • Btw, the protocols & stuff is already reverse-engineered on Linux side. Are there ported drivers (& libratbag) for Windows?

      • 6 months

        Tbf, they make things like sim racing equipment etc

        • 6 months

          That does not require a proprietary driver. Controller interfaces have been standardized for the last decade.

          • 6 months

            For controller sure, but bear in mind if you’re looking at something like a wheel with force feedback, and pedals with pressure sensitive response, that changes more than just button presses

            Edit: to be clear I’m not defending the shit in this article in question. Just that some of the stuff they do may actually need a driver. But not everything…

  • Why pay a big salary to the CEO when you can have chatgpt as your CEO for only $20 a month?

    • But chatgpt won’t berate the serfs and call them moochers, all while bragging about how hard he worked to get in the top position all by himself without anyone’s help whatsoever!

  • 6 months

    Oh, so this is the person that is responsible for Logitech’s decline.

  • 6 months

    Bots eavesdropping? That’s a great way to see all the nerds dead silent on the mandated cam feeds except for the furious typing and occasional smirk. They’re probably working.

    • 6 months

      Guy at my last job would not speak if the Zoom was making an AI summary. He’d tell everyone up front, turn his camera off and go mute.

      • I wish I could be that guy. I’m just curious how he got away with it. Surely that behavior pissed off a manager type.

  • 6 months

    I want a live hive of Africanized bees in every board room but we just can’t all have what we want, can we?

    • 6 months

      The current iteration of agentic AI technology used by Logitech is little more than a glorified note-taking bot capable of summarizing meetings and “generating” the occasional idea.

      Given that most humans hate note-taking and avoid it, but it has a lot of value as a meeting output, getting a machine to do it makes sense.

      I also heard a podcast where a consulting company couldn’t get their client contact to make any decisions because he wanted his CEO to review, but she had a busy schedule and was never available. The consultants trained an AI on this CEOs writings, and presented it to their client contact. The model was convincing enough the client felt comfortable making decisions. I thought that was interesting, and this article refers to something similar with models of stakeholders.

  • 6 months

    So it can log what is being said and he can secretly try to game the market!

    “Look, my model makes the best stock picks because it’s so intelligent and does lots of thinking and reasoning just like a human, that’s why we need a huge data canter bigger than the one the NSA has in Utah that records all the world’s internet traffic”

  • 6 months

    Isn’t she the same spinny bitch that wanted to sell mouse subscriptions?

  • 6 months

    Yeah well when you’re clueless you would want backup wouldn’t you

  • 6 months

    Just think of all the insider information they’ll gain with cloud connected dictation software. They’ll make a killing on the stock market.