(Video not by me)
PC Gamer and GamingOnLinux recently covered a few things about GOG’s usage of genAI for promotional content, but this video goes into deeper coverage about their Head of Product being responsible for their direction. (Cue scam AI Instagram girls). It also covers how the company chose to respond to the backlash regarding their usage of genAI.
It’s sad to see them being brazen about their AI usage. I advocated for them several times, owning games (anything, really) is something that should be for granted. All of this makes their store look really cheap and turns off people from thinking about the idea.
IIRC, even the HL2 engine was just an improvement on the HL1 engine with a commercial physics engine bolted on top.
Much like Google used to, Valve doesn’t really do anything new. They take existing ideas and remove the rough edges to provide a more polished experience than what is already available.
To their credit, that’s exactly why they succeeded with most of their ventures. Gabe Newell understands consumers well enough to know that most people don’t care about anything other than user experience. Or, as he put it, “piracy is a service problem”.