I worked for Philips Research 30 odd years ago (weeps)… It was a source of great amusement then that we could sell two pieces of equipment that were identical in every way except one had a Marantz label and cost twice as much as the Philips one, and the Marantz would get 5 stars in the audiophile magazines, and the Philips would get 3 or 4.
It’s been like this for decades, according to my dad. Well before the internet.
I worked for Philips Research 30 odd years ago (weeps)… It was a source of great amusement then that we could sell two pieces of equipment that were identical in every way except one had a Marantz label and cost twice as much as the Philips one, and the Marantz would get 5 stars in the audiophile magazines, and the Philips would get 3 or 4.