Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link on Apple's regulatory website for EU compliance purposes.

Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a “MacBook Neo” (Model A3404) has appeared on Apple’s website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the “MacBook Neo” name, it briefly appeared in a link on Apple’s regulatory website for EU compliance purposes.

        • paraphrand@lemmy.worldEnglish
          1·
          4 hours ago

          The colors do not match.

          And when you are talking about colors like this, when they are fashion choices, etc, the precise colors matter.

          So yes, they knew “yellow” but got the “yellow” wrong. The person I replied to was responding to the visual sensation of a particular yellow. Not the word “yellow.”

          The “pink” is even more incorrect.

          Even the original quoted article said no images leaked.

    • XLE@piefed.socialEnglish
      11·
      1 day ago

      It’s a good marketing tactic. Apple is covertly implying that colorful hardware means “cheap,” while their standard muted tones mean “premium”