- Global VR headset shipments fell 12% YoY in 2024, marking their third consecutive year of declines due to the continued weak consumer demand.
- Meta continued to dominate the global VR market in 2024, capturing 77% of the shipments.
- In Q4 2024, the availability of the Meta Quest 3S boosted Meta’s market share to 84%.
- Shipments of Apple’s Vision Pro declined in Q4 after the initial hype. However, its enterprise sales saw an uptick.
- The global AR smart glasses market faced challenges in 2024, but we expect that the integration of AR and AI, along with new market entrants, will drive over 30% YoY growth in shipments through 2026.
Years after the initial releases VR still very much feels like a solution looking for a problem. As long as the industry doesn’t figure out why it should even exist there will likely just be a slow decline and there is no chance for growth.