Elon Musk spends much of his time reposting and replying to social media posts on X, often with single word comments like “wow,” “truth” or “interesting.”
Musk’s clout as the owner of X and its most influential user means that the posts he interacts with tend to gain widespread attention, often reaching at least a million views.
That’s the thing I can’t fully understand. What sticky secret sauce does Twitter have that keeps people on it? I never saw its appeal and never created an account. I tried Bluesky and was underwhelmed. Instagram had some stickiness, but then it got stale after the initial novelty wore off. Maybe my brain just isn’t wired for those types of social media.
No secret, it’s just social graph + apathy.