It isn’t just ineptitude. Of course executives at Microsoft know that they could be good and be successful with consumers. But they don’t need to please consumers, they have far more important customers: the surveillance state, and the military industrial complex.
Once corporations have a near-monopoly position, they do not need to make good products anymore. Microsoft has enough money already to completely fail at everything for centuries and they’d be just fine. So they can focus on other goals, such as dismantling online anonymity for the benefit of the ruling class, who owns and controls Microsoft.
A far better alternative is to replace CEOs with democratically organized workplaces, where everyone has an equal say and equal reward. Also known as socialism.
Or, you know, workplaces organize and form strong labor unions?