1984 right here.

I feel like the can opener in the Flintstones.

I’m an admin in Google Ad Manager for a few hundred sites. Saying that to say I’ve read a lot of their documentation. They have a great graph showing this very concept. Less ads, less money, happy users. More ads, more money, unhappy users. They’re aware. They aren’t pouring the poison. They’re designing the pitcher and selling different size cups.