If Google only takes and never gives, then sites cannot profit. What is the incentive to publish if the only outcome is feeding Google’s AI with no return? What sources will LLMs have to pull from if all the sources are defunct? How far will Google go folding adverts into their AI output?

I can see the huge short-term gain for Google, but I see no long-term path – not even an unsustainable one. This feels like the end, but of exactly what I’m uncertain.

Data privacy and AI services have not been the greatest of bedfellows. Studies have shown that employees regularly leak company secrets via assistants, and on-device AI services are a focus of vendors amid concerns about exactly what is being sent to the cloud.

The thought of confidential data being sent to an unknown location in the cloud to generate a helpful summary has clearly worried lawmakers, which is why there is a blanket ban. However, the issue has less relevance if the process occurs on the device itself.

Kyle Reese meme from Terminator (1984)

Listen. And understand. That LLM is out there. It can’t be bargained with. It can’t be reasoned with. It doesn’t feel pity, or remorse, or fear. And it absolutely will not stop, ever, until they run out of money.