I think it references the term “sealioning,” which means: someone on the internet who pops up, like a sealion, into an argument. He says, “BUT WHAT ABOUT XYZ?” which starts everyone responding and debating. But the sealion never continues the conversation. He was just there to disrupt.

I bet there are hermit influencers who post videos where they hold the latest chamberpot up to the camera and extol its virtues. Then they post a shelfie that shows their latest book haul about transcendental meditation and bushcrafting.

It really is. You’d think they’d choose a positive news story.