They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • BrianTheeBiscuiteer@lemmy.world
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    3 months ago

    The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn’t even looking at.

    • shalafi@lemmy.world
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      3 months ago

      Ex was mad that my PiHole was blocking some FB stuff so I turned it off.

      “The internet’s slow.”

      Looked over her shoulder and pointed to her (still loading) screen:

      “Ad, ad, ad, ad, ad, ad, ad, ad…”

      “FINE! Turn it back on!”