They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

        • jaybone@lemmy.zip
          link
          fedilink
          English
          arrow-up
          2
          ·
          3 months ago

          Unless it’s intellectual property that belongs to the movie industry. Then you better not touch it. Or that’s illegal.

          But if it’s advertisements, then you have to watch it, or that’s illegal.

    • ramble81@lemmy.zip
      link
      fedilink
      English
      arrow-up
      5
      ·
      3 months ago

      And this is exactly why Google did away with Manifest v2 (what uBlock runs on) and why they wanted to introduce their “web integrity” standard. At that point the pages would be signed with ads and in the signature didn’t match the page wouldn’t even be shown.

      They tried to play it off as “ensuring that you truly get the correct copy of the page and no bad hackers have intercepted it” but really it would have 100% forced ads.

      • Almacca@aussie.zone
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 months ago

        Then I guess I’m not looking at those pages. No skin of my nose. That said, Firefox with Ublock Origin plus a couple of ad-blockers seems to be working pretty well for me. Anything with a paywall, I just move on.

        • grue@lemmy.world
          link
          fedilink
          English
          arrow-up
          1
          ·
          3 months ago

          Then I guess I’m not looking at those pages. No skin of my nose.

          That works until every website starts doing it.

          • Leon@pawb.social
            link
            fedilink
            English
            arrow-up
            1
            ·
            3 months ago

            I use Mullvad’s VPN and DNS on a router level. Every device on my network is blanketed by it. Some services don’t work, but I am willing to sacrifice their profits for my integrity. Thus, to them I say 然らば fuckmothers.

    • IllNess@infosec.pub
      link
      fedilink
      English
      arrow-up
      5
      ·
      3 months ago

      What should be considered illegal circumvention is allowing articles behind a paywall to be included in search results.

    • U@piefed.social
      link
      fedilink
      English
      arrow-up
      3
      ·
      3 months ago

      Yeah. As if hacking into someone’s mind is their right. Talk about entitlement…

    • NarrativeBear@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      3 months ago

      The O.G. add blocker.

      1000029610

      The concept is close to the same, how could something like this be seen as “illegal circumvention technology”?

      It just shows us how disconnected the people in these positions can be that are regulating these things.

    • grue@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      3 months ago

      Fuckers want to colonize my property (my computer). that’s what’s illegal!

    • Ulrich@feddit.org
      link
      fedilink
      English
      arrow-up
      0
      ·
      edit-2
      3 months ago

      I actually agree with that but the only other solution is subject yourself to deeply concerning levels of surveillance, not to mention surveillance pricing.

      I use AdNauseum and they have a toggle for privacy-conscious ads and I leave that on. That’s my best compromise.

      • Not a newt@piefed.ca
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 months ago

        All ad networks, even the less intrusive ones, can be abused to distribute malware. In this day and age not having an ad blocker is like rawdogging internet strangers.

      • muusemuuse@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        1
        ·
        edit-2
        3 months ago

        Toggles like that are available in other adblockers too and they pose a problem. They ad a ransom to showing you ads. You don’t want the ads but if the advertisers pay the adblocker company they get whitelisted and you see the ads anyway.

        Never use those toggles.

    • 1984@lemmy.todayOP
      link
      fedilink
      English
      arrow-up
      0
      ·
      3 months ago

      They wont be happy until eye tracking technology makes sure we sit and watch their fucking ads before the actual content appears.

      I mean, none of this is getting better. Its only going to become worse. I have ads in the fucking pause screen on my streaming tv app. So if I want to take a toilet break, I get an ad in my face. Its just so ridiculous.

      • Booboofinger@lemmy.world
        link
        fedilink
        English
        arrow-up
        0
        ·
        3 months ago

        What most of these people don’t get is if they didn’t get so invasive with those ads, people would not have to resort to ad blockers. Be it tho shut up the ads every few seconds on YouTube or having to play whack-a-mole every time I read an article, eventually you run out of patience and say “enough!”

  • killeronthecorner@lemmy.world
    link
    fedilink
    English
    arrow-up
    11
    ·
    3 months ago

    The use of the term “Dark traffic” here is to paint the use of ad-blockers as something nefarious. Don’t use it, fuck these people right in their stupid mouths.

    I propose using the terms “clean traffic”, for ad-blocked website traffic, and “dogshit traffic” for everything else.

    • grueling_spool@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      2
      ·
      3 months ago

      Maybe we could turn it around: adblockers are tools that block ads and other kinds of dark traffic such as trackers and malicious scripts.

    • x0x7@lemmy.world
      link
      fedilink
      English
      arrow-up
      0
      ·
      3 months ago

      They are so short sighted to. Ad blocker help advertizers. It allows sites to fill up sites with ads to the point of being unusable while not losing 100% of traffic. That keeps these site relevant enough that old people who don’t have ad blockers end up there too when they follow links or google ranks a site high because it has traffic.

      If they got rid of all ad block somehow they would have to decrease the ads because I wouldn’t use the web. Or online communities would be way more conscious of the ad level of the things they link to.

      • interdimensionalmeme@lemmy.ml
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 months ago

        The tech community is pacified into not taking action against the polluters by our adblockers because we don’t see the egregious ads and so we don’t fight the good fight for the user.

        • Buddahriffic@lemmy.world
          link
          fedilink
          English
          arrow-up
          0
          ·
          3 months ago

          Ad blockers are the fight. Those users who can’t be bothered to learn a bit about the devices they spend so much time on aren’t owed anything.

          What does “fighting the good fight” even look like to you in this context, anyways?

          • interdimensionalmeme@lemmy.ml
            link
            fedilink
            English
            arrow-up
            0
            ·
            3 months ago

            those users who can’t be bothered to learn
            snooty tech elitism

            What does “fighting the good fight” even look like to you in this context, anyways?
            We built the entire infrastucture, we can poison it’s business model.

            When the first banner ad appeared on the web, the condemnation was not loud enough and it was allowed to fester.
            At this points these entities have become large enough that the evil practice that could have been snuffed out, is now being accepted.
            Now every slimey thing on the internet is due for the mother of all crackdowns. Something like the GDPR times 911.

            I’m not in the mood for centrist technocratic measured solution at the moment.
            If it makes more than a million a year and it’s using any kind of psychological tactics,
            that’s advertising, sponsored search, dark patterns, then BURN IT ALL DOWN

  • LOGIC💣@lemmy.world
    link
    fedilink
    English
    arrow-up
    7
    ·
    edit-2
    3 months ago

    I used the internet for a long time before ad blockers even existed. Everybody simply ignored ads, instead. But that wasn’t good enough for the advertisers. They weren’t happy unless we were forced to look at the ads. Extraordinarily obtrusive ads. Popup ads. Popunder ads. That’s when people started blocking ads. When you realized that your browser always ended up with 20 extra advertising windows.

    Nobody really cared about blocking ads until advertisers forced us to. They made the internet annoying to use, and sometimes impossible to use.

    Advertisers couldn’t just be happy with people ignoring their ads, so they forced our hands and fucked themselves in the process. Now, we block them by default. I don’t even know any websites that have unobtrusive ads because I never see their ads in the first place.

    Now, they want to go back to the time when we would see their ads but ignore them. Fuck off. We know we can’t even give them that much. If you give them an inch, they’ll take a mile.

    • cmnybo@discuss.tchncs.de
      link
      fedilink
      English
      arrow-up
      4
      ·
      3 months ago

      Ads used to be static text in the sidebar that the site owner manually put there. They didn’t have any tracking and didn’t slow down the loading time. Once they started adding images, I started using an ad blocker. I was stuck on dial-up until 2008 and a single, small image could add 10 or more seconds to the page loading time.

    • BrianTheeBiscuiteer@lemmy.world
      link
      fedilink
      English
      arrow-up
      1
      ·
      3 months ago

      The main clencher that got me running a blocker were the few sites whose payload was 90% ad related and as long as the page was open it kept feeding me more ads until a gigabyte of RAM and 5% of my CPU were dedicated to something I wasn’t even looking at.

      • shalafi@lemmy.world
        link
        fedilink
        English
        arrow-up
        2
        ·
        3 months ago

        Ex was mad that my PiHole was blocking some FB stuff so I turned it off.

        “The internet’s slow.”

        Looked over her shoulder and pointed to her (still loading) screen:

        “Ad, ad, ad, ad, ad, ad, ad, ad…”

        “FINE! Turn it back on!”

    • ragebutt@lemmy.dbzer0.com
      link
      fedilink
      English
      arrow-up
      1
      ·
      3 months ago

      the big turning point I remember was a combo of popups and interstitial ads

      Popups we all know and hate as they still exist and are disgusting. They were obviously gross and ate up ram and stole focus and shit

      But the interstitial ads were also gross. You’d click a link and then get redirected to an ad for 10 seconds and then redirected to content. Or a forum where the first reply was replaced with an ad that was formatted to look like a post

      Like adblocking was a niche thing prior to the advertising industry being absolute scumbags. The original idea that allowing advertising to support free services like forums and such wasn’t horrible, put a banner ad up, maybe a referral link, etc. but that was never enough for the insidious ad industry. Like every other domain they’ve touched (television, news, nature, stores, cities, clothing, games, sports, literally everything a human being interacts with).

      The hardline people that blocked banner ads way back when and loudly complained allowing advertising in any capacity on the internet would ruin everything were correct. We all groaned because no one wanted to donate to cover the hosting bills (which often turned out to be grossly inflated on larger sites by greedy site operators looking to make bank off their community) but we should have listened

  • besselj@lemmy.ca
    link
    fedilink
    English
    arrow-up
    5
    ·
    edit-2
    3 months ago

    Raw-dogging the internet without an adblocker is about as irresponsible as not using contraception

  • flop_leash_973@lemmy.world
    link
    fedilink
    English
    arrow-up
    3
    ·
    edit-2
    3 months ago

    If ad networks weren’t the number 1 way to get malware installed on your machine, didn’t slowly take over the dedicated space for the actual content of a website, or put pressure on the websites in question to only publish things inoffensive to the advertisers maybe adblockers wouldn’t be such an issue.

    If your site can’t exist without being a cesspit of annoying and useless infomercials and a deployment mechanism for malicious code injection then your site should not exist.

    Not too many people had an issue with static banner ads back in the day after all except greedy website operators and advertisers.

  • TheGrandNagus@lemmy.world
    link
    fedilink
    English
    arrow-up
    3
    ·
    3 months ago

    I used to maintain a website for a bicycling club in my county that was great for getting people into biking, getting people out the house, making friends, and staying fit.

    We had a banner ad along the top of the site for a local bicycle/bicycle repair shop that aided the club a lot and was very reasonable.

    He got something out of it (publicity and a seal of approval towards the value/quality of his work), and we got something out of it (money to run the site, and a bit left over for things like puncture repair kits and the occasional celebratory drink after an arduous ride).

    Nobody bats an eyelid to those ads. They are reasonable.

    What we have now isn’t that. What we have now is an insecure, malware-infested privacy nightmare that ruins webpages and stresses everybody out.

    Use Firefox + uBlock origin for your own sanity. Don’t let big tech make you feel guilty for not going along with their game.

    • ramjambamalam@lemmy.ca
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      3 months ago

      Use Firefox + uBlock origin for your own sanity. Don’t let big tech make you feel guilty for not going along with their game.

      100% this and also, consider allow-listing specific sites which deserve your support, or better yet, contribute directly if you can – e.g. your local bike club forum, your local newspaper, a blogger whose work you enjoy, etc., assuming of course, the ads are reasonable.

    • Tiger666@lemmy.ca
      link
      fedilink
      English
      arrow-up
      1
      ·
      3 months ago

      Guilty? Hahahahahaha

      They will never make me feel guilty because they are the guilty ones. Guilty of greed and of destroying our society. Fuck big advetisers. They would put billboards in outre space if they thought it would make them a tenth of a penny more in profit.

      I dont even consider them human to be honest.

  • chromodynamic@piefed.social
    link
    fedilink
    English
    arrow-up
    3
    ·
    3 months ago

    Besides the trackers and malware, ads can be categorised as a flaw in technology. A kind of software parasite that uses a computer’s resources without providing any additional functionality to the user.

  • spaghettiwestern@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    3
    ·
    edit-2
    3 months ago

    Besides the miserable experience unchecked advertisements cause, it is simply not safe to allow those advertisements to load these days.

    A few years ago (before SSDs were common) I noticed unusual hard disk activity when loading a popular link aggregation site. A bit of investigation turned up a Trojan on my system. After removing it and reloading that site, my PC was immediately reinfected. The site owner denied any responsibility and said it was the advertising company’s fault.

    The way the Internet operates now means no one is responsible for the content their site provides or the damage they cause. Imagine if restaurant owners were able to deny responsibility for the atmosphere in their establishments or food poisoning episodes they caused? IMO it’s the same thing.

    Advertisers and websites have created the “dark traffic” mentioned here by repeatedly poisoning the public and they deserve the massive loss of revenue their behavior has caused.

  • nonentity@sh.itjust.works
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 months ago

    Advertising needs to become as socially acceptable as smoking.

    It arbitrary pollutes any environment it’s conducted in, and causes secondary harms to non-participants by incentivising insecure hoarding of private information with the intent to better target individuals.

    • demunted@lemmy.ml
      link
      fedilink
      English
      arrow-up
      1
      ·
      edit-2
      3 months ago

      Agreed left unchecked it is horrible, one of the darkest pervasive elements of capitalism, used in a manipulative manner. We’ve reached astounding understanding of human psyche and are using that knowledge with advertising to control people’s subconscious. It’s disgusting.

  • Zak@lemmy.world
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 months ago

    When I was about five years old, my parents were shopping for a car. When the radio said Brand X Dealer was the best place to buy a car, I was so excited to tell them what I’d just learned.

    I haven’t forgiven advertising since.

  • NutWrench@lemmy.ml
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 months ago

    Website: “You appear to be using an ad blocker.” Me: “You appear to be correct.”

  • anothermember@feddit.uk
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 months ago

    It’s not about blocking ads for me, that’s a happy side-effect, it’s about owning your computing and taking the necessary protection against tracking. Before “ad blockers” existed I spent a lot of time manually configuring my browser to block websites from connecting me to unnecessary, potentially intrusive third party servers, after all it’s my browser and my internet connection. Now uBlock Origin does that for me, it’s not an ad blocker, it’s a wide spectrum content blocker and the user should have the final say on what they connect to. I think we should stop calling them ad blockers.

  • UltraGiGaGigantic@lemmy.ml
    link
    fedilink
    English
    arrow-up
    2
    ·
    3 months ago

    People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you.

    You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity.

    Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head.

    You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.

    – Banksy

      • itslola@lemmy.world
        link
        fedilink
        English
        arrow-up
        1
        ·
        3 months ago

        From Banksy’s 2004 book Cut It Out. Banksy, in turn, ‘got’ it (in its original form) from Sean Tejaratchi’s 1999 essay in his Crap Hound zine. 😅