They call it “dark traffic” - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

  • squaresinger@lemmy.world
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    3 months ago

    “dark” as in “not visible”. Adblock users can’t be tracked (or at least not as easily), hence they are not visible to the ad companies. “Dark”, in this instance, is not a derogatory term.

    “Brutal” is, though. So I totally agree with you there. Ads are the brutal thing nowadays.

    • burntbacon@discuss.tchncs.de
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      3 months ago

      The way you word things matters. How many polls have shown the difference in opinion on ‘obamacare’ compared to ‘affordable care act?’