Did you read the article? The part of the web that is having problems with their business model are the sites that are not using AI. They’re sites like news pages, the “sources” for information on the web. The ones that are eating their lunch are the ones that are using AI. They’re the search engines and similar sites that people go to looking for information. Since AI is able to gather the information from those sources and present it to the user without the user having to actually visit that site, that undermines their existing business model.
I read the article and it conveniently glosses over the fact that this will be a problem in the fairly near future for those who are using AI because the use of AI keeps a person on the page longer but doesn’t generally encourage them to view ads or actually click through to products or services. Those businesses are ad aggregation companies by default for the most part, and they aren’t gonna to survive without clickthroughs, nor can they survive off ad revenue that doesn’t exist because people aren’t looking at the ads or clicking through to the products. The AI summary is the same problem that they already gave themselves once when they were trying to make search results more efficient in like 2018. You’d Google, and they would answer the query without you having to click a link at all. You’d get your answer and close the page.
Also, once they’ve starved themselves of user created data (as is posited by the article), they won’t have anything to keep feeding these models.
Don’t put AI in anything and everything because it’s the new .com. That’s the business model that will work
Did you read the article? The part of the web that is having problems with their business model are the sites that are not using AI. They’re sites like news pages, the “sources” for information on the web. The ones that are eating their lunch are the ones that are using AI. They’re the search engines and similar sites that people go to looking for information. Since AI is able to gather the information from those sources and present it to the user without the user having to actually visit that site, that undermines their existing business model.
I read the article and it conveniently glosses over the fact that this will be a problem in the fairly near future for those who are using AI because the use of AI keeps a person on the page longer but doesn’t generally encourage them to view ads or actually click through to products or services. Those businesses are ad aggregation companies by default for the most part, and they aren’t gonna to survive without clickthroughs, nor can they survive off ad revenue that doesn’t exist because people aren’t looking at the ads or clicking through to the products. The AI summary is the same problem that they already gave themselves once when they were trying to make search results more efficient in like 2018. You’d Google, and they would answer the query without you having to click a link at all. You’d get your answer and close the page.
Also, once they’ve starved themselves of user created data (as is posited by the article), they won’t have anything to keep feeding these models.