Yes, but did the three stripes make themselves iconic, or did the innovative business strategies of the brothers make the brand iconic? Would any logo have become iconic just for being associated with the company whose shoes were worn by Jesse Owens?

EDIT: I had my timeline a bit off. Jesse Owens wore Geda shoes, which was the joint shoe company between the two brothers. After they broke up, Adidas became Adolf’s shoe brand and Puma becoming Rudolf’s.