• prole@lemmy.blahaj.zone
      link
      fedilink
      English
      arrow-up
      21
      ·
      10 hours ago

      Assuming this is a genuine question, the guy who started Adidas was the Nazi. His brother broke off and started Puma because of it.

      • CactusEcho@piefed.social
        link
        fedilink
        English
        arrow-up
        2
        ·
        2 hours ago

        It was the other way around. Both were registered in the nazi party (not mandatory to join but there was social pressure for business owners to do).

        It’s assumed to be rudolph (the puma guy), because of his treatment by Allied authorities, and reporting that consistently characterizes him as the more ideologically aligned.

      • dogslayeggs@lemmy.world
        link
        fedilink
        English
        arrow-up
        3
        ·
        8 hours ago

        They were both Nazis. The Puma brother split off because he suspected Adi of getting him conscripted into the army, which led to him being imprisoned by the Allies.

        • prole@lemmy.blahaj.zone
          link
          fedilink
          English
          arrow-up
          4
          ·
          edit-2
          7 hours ago

          Well I think they were both of the age where joining the party was compulsory, so technically he was a Nazi but I’m not sure he subscribed to the ideology. I could definitely be wrong though.

  • dogslayeggs@lemmy.world
    link
    fedilink
    English
    arrow-up
    1
    arrow-down
    2
    ·
    edit-2
    8 hours ago

    Yes, but did the three stripes make themselves iconic, or did the innovative business strategies of the brothers make the brand iconic? Would any logo have become iconic just for being associated with the company whose shoes were worn by Jesse Owens?

    EDIT: I had my timeline a bit off. Jesse Owens wore Geda shoes, which was the joint shoe company between the two brothers. After they broke up, Adidas became Adolf’s shoe brand and Puma becoming Rudolf’s.