The internet runs on ads.
Ad companies pay for all the “free” popular social media we use. Ad companies dictate to social media what their clients want their ads to be associated with, not associated with, and drive media of all kinds to push inflammatory and click-bait content that drives engagement and views. It’s why you indirectly can’t swear, talk about suicide, drugs, death, or violence. Sure, you technically can unless ToS prohibits it, but if companies tell their ad hosts they don’t want to be associated with someone talking about guns, the content discussing guns gets fewer ads, fewer ads = less revenue, low-revenue gets pushed to the bottom.
So lowbrow political rage bait, science denialism, and fake conspiracies drives people to interact and then gets pushed to the top because it gets ad revenue. Content that delves into critical thought and requires introspection or contemplation languishes.
Ads are destroying society because stupid and rage sells views.
Yeah, I agree. People were doing an en masse boycott, using tiktok as a way to gather, and who to hit, then, bam suddenly the elites have to buy tiktok. I know they did that for other reasons too, controlling the narrative and what people see and know has been the M.O. of the evil elite, since days of old, but it just seemed like interesting timing. If we all just gather and boycott, together, as a movement, do targeted hits, I wonder if we could break their choke hold on us. I know there’s a lot of movements for boycotting, people are moving away from the more evil things. I just feel like it doesn’t get as widely spread as it should? Maybe? And I really appreciated the approach behind the other movement, they targeted one brand for one quarter, in a very calculated and planned strategy, so as not to affect anyone’s jobs.