• Just so people understand this story properly:

    Kotaku, a ‘game journalism’ website… is writing an Op-Ed, based on the actual original reporting of a Youtuber.

    Gaming Journalism, everyone!

    Why the fuck isn’t Kotaku maybe the ones doing actual investigative journalism?

    Because they’re all fucking hacks!

    They are a fucking tabloid and undisclosed advertisment machine.

    God fucking damnit.

  • Big tech ran out of ideas and have now begun to legalize their monopolistic takeover at an expedited rate

  • Imagine how much good will and long-term profit any given manufacturer could generate right now just by creating consumer-facing parts at a reasonable price and refusing to cater their supply lines to datacenters. The right move now could buy loyalty for decades. People remember.

    • 1 day

      Not much at all. Consumers are cheap, their requirements vary wildly and they are hard to deal with and buy in small quantities.

    • Imagine how much good will and long-term profit

      They’d generate loads of good will, which would be forgotten in an instant as soon as a something better or cheaper came along. Consumers are fickle.

    • 2 days

      A lot also don’t, the low common denominator don’t care about anything other then there consumer habits or if it affects them in the here and now.

    • 2 days

      Yeah but they won’t, because good will access loyalty isn’t worth 10x profits right now, today.

      Some would probably even argue that not extracting maximum profits today would leave them at a disadvantage against their competitors who are investing huge profits back into the business.

      To be clear I’m not saying I agree with any of this, I’m just saying don’t get your hopes up because at the end of the day they are all businesses.

    • 2 days

      Unfortunately there aren’t a lot of companies manufacturing ram, and the handful that exists are all members of the cartel, and it takes decades to set up a new production. Also the cartel corporations are making much more selling to datacenters than they ever did selling to consumers.

    • I don’t know about that. My time in customer service has taught me that it’s actually pretty hard to win customers over.

    • There is too much centralization in the chain. Decades ago there were lots of memory manufacturers. But as the markets matured, and the work became more sophisticated, and big swings happened in the markets, consolidation happened. And many manufacturers just went away.

      But yeah, you would think there would be room for that still. I still agree with you.

      • 19 hours

        I’ll keep saying this til I’m blue in the face. I don’t want sophisticated RAM. I want modest RAM that’s easier to make.

      • And many manufacturers just went away.

        Because memory got too cheap on thin margins. We locked computer cases and made workstation cases out of thick steel ~2000 because of RAM costs.

    • Pretty sure thats actually illegal in the US because you are legally obligated to do what makes the board and investors the most money.

      • 19 hours

        Costco is a public US company that wins customer loyalty by not price gouging

      • Only if it is publicly traded. A private company can do whatever they want, with some legal exceptions.

      • The need to act in the best interest of the shareholders, if they are making less immediate profits to make more gains long term they can easily make that argument. Convincing the board not to replace you and hire someone that will ride the bubble til it pops is a different story.

    • From my understanding, Valve would need to be hundreds of times more wealthy to be able to even consider manufacturing their own DRAM.

      Edit: notably, this article seems to suggest that after significant government investmemt and with an already well-established knowledge and IP base, a fab costs around $15 billion dollars and optimisticly, a decade of construction. Given that Valve is starting from scratch, the price will be much higher. Chinese companies, backed by the Chinese government and using significant amounts of corporate espionage, have been trying to achive this for about 20 years, and are only just starting to catch up, nonetheless one (relatively) small software company.

        • I don’t think you understand the size of a company like Samsung or SK Hynix. The number of employees and capital invested in fab is not even close to what Steam could do. How prolific is the Steam Deck compared to a Samsung mobile phone?

      • Valve generated like 17 billion dollars “recently” according to a quick google search. Apparently they don’t disclose their earnings. But how is that even possible to “need more money” that they have?

        • 2 days

          17 billions is pretty small change in setting up your own ram manufacturing.

        • The Chips bill meant to boost semiconductor fabs in the US was for 280 billion. And that wasn’t even to get on par with what Taiwan was making.

        • Fundamental computer hardware like cpu/gpu wafers and the stuff that goes into RAM is EXTREMELY hard to make at all, let alone at any remotely competitive level. And the people currently running it in the world have had a LOT of time to get VERY good at it.

          Instead of tens of billions, you’d need hundreds of billions just to get started. Plus, Valve probably doesn’t want to try to compete and then get destroyed by one of those companies, essentially killing themselves in the process. They probably generally want to just stay in their lane and not overextend. They just started supporting a brand new entire operating system now, and that’s probably enough, for now. Maybe in the future if everything is really successful?

        • The US pumped 10x Valve’s networth into building out chip manufacturing locally, like 5 years ago, and even then the fab specifications they expected to get out of it were not even in the realm of complexity of what Taiwan is producing.

        • Ehh, the start-up costs would be pretty insane, and it would likely be a financial loss if the AI bubble popped and prices came down. It’d be a very risky move.

        • Revolution? What revolution? Against who? Take things one step at a time, this is a game dev we’re talking about. A successful one that now has the best digital storefront in the world, but still, a game dev. Not rhetorical questions, btw, I’m genuinely curious which revolution against who (and how) you mean.

          • game dev

            Weird way to call an extortionist.

            which revolution against who (and how) you mean.

            Against Fascists. These “cartels” are funding technofascists.

            Valve, as profit seeking extortionists, sides with fascists. Otherwise they would host their extortion services for free.

    • Not happening. They’ve botched the launch of their controller so I wouldn’t have faith in them making their way into anything with a large scale fab.

        • And actually dealing with scalpers better for the the next product release. Like, who actually does that? Nobody.

          • Neither did they. They were already taught the scalper lesson with the Deck. They didn’t learn it for the Controller launch.

        • Not having a clue about the demand for your product and reservation orders being a year away is botching.

      • I just don’t think they were expecting that much demand for a controller. Last time they made a controller they ended up basically giving them away because pretty much nobody wanted them. I bought the 1st gen steam controller for $5 + shipping. I’m assuming they really didn’t want a repeat of that

        • I think the same thing happened with all the first gen versions of the prototype steam machines, back then, too.

        • Then they weren’t paying attention. They had wishlist numbers and a noticeable niche of YT was ablaze about it. Both of those were indicators at the least.

  • But wait, I thought capitalism was about solutions, more demand causes more supply. Grade 8 economics was fun.

    • 2 days

      More RAM manufacturing plants are being built because of the demand, but it’ll be years before any of them produce anything.

    • I mean these companies have the solution. Collude and price gouge for maximum shareholder and executive value. Just how capitalism was designed to do.

    • Large scale changes aren’t instantaneous. We’re not at equilibrium right now.