• You know why I’m here, you annoying fuck.

    Do you though? Are you sure? Positive? Pinkie promise? Before you answer that, please let us know why you’re unsubscribing:

    • I have mental health issues
    • I want to deprive myself from these amazing offers and deals
  • If you unsubscribe then some outreach metric will drop and that will look bad to upper management because it’s correlated with sales.

  • It’s a dark pattern. Some % of people will drop without properly reconfirming, so they avoid some unsubs.

    • It should go without saying that if your business strategy is hoping people get confused and accidentally use your services, nobody needs your services.

    • Not to mention some of the confirmation pages are intentionally setup to confuse people into resubscribing. The text will be like “we’re so sorry to see you go. If this was a mistake, press the big blue ‘CLICK HERE’ button to resubscribe, otherwise click the small print ‘close’ button that looks like plain text to continue.” And again, some % of people are just not gonna pay that much attention and click the button that jumps out at them rather than reading the full text of the page.

  • Shout out to the unsubscribe buttons that do it without confirmation, but leave a re-subscribe button on the page just in you actually accidentally unsubscribe.Assume the button is there just in case and doesn’t have a sob story attached to it.

  • The Liberal Party of Canada sent me FOUR fundraising emails in the same fucking day. 3 the prior day, three the day before that. It was 15 emails in a week.

    They also labelled the emails “official contribution record” just to make it fucking awful to search my inbox for tax receipts.

    I’ve never fucking unsubscribed from a list harder. The people running that campaign must be the dumbest fucks alive.

    • I get like 6-7 a day from various DNC campaigns because at one point I gave ActBlue my email, and they apparently disseminated it to fucking everyone. If I thought it would help, I’d send them a nastygram to get them to take me out of all their lists, but I’m more or less 100% sure the horse is well out of that barn already, and there’s no one central list that I can get un-subbed from anymore.

      • I don’t get this.

        Once Gmail and co mark you as spam you’re NEVER getting through and can’t appeal.

        You have to make your emails actually relevant otherwise you’re gone from 90% of people’s inbox.

        That goes for the 6 follow up emails begging for reviews after I make a purchase. Congrats, now I don’t see your order placed or order delivered emails.

        But some exec is looking that you’re sending emails with X frequency and now the ever dwindling CTR — which they’ll blame on Apple and privacy tools, but you can only measure by tracking the thing you wanted being done and not the click or open data.

        I did a brief stint doing email analytics and people are fucking stupid.

  • 2 hours

    I do not trust the unsubscribe feature, so I delete the email address they’re using. One of the benefits of using Port87.

    • I also use email aliases and unsubscribe ONCE. If I keep getting emails, i deactivate the alias.