Not like Nintendo cares about Mario or Disney cares about Mickey. There seems to be no integrity behind what they’re willing to put the character into.
Sonic is much less popular in Japan, where Sega is from, than in the west. So the Japanese management might not see Sonic as such an important franchise.
Makes sense that sonic isn’t as popular in japan since neither is christianity.
What does Sonic have to do with Christianity?
Go on your favorite search engine and look up christian sonic fanart. Have some bleach on hand in case your eyes need it.
I believe while Sonic games do sell well, they aren’t huge enough for Sega to focus on them. Their other franchises like Persona, SMT, Yakuza/Like A Dragon etc perform way better.
Since they abandoned their consoles Sonic has been a mascot they use for franchising. Movies, tv shows, comics, tie-ins… They probably make way more money from those than video games
