It was valuable when generations were defined around cultural or technological change.
What fucked it up was boomers deciding they needed to simplify it to every 15 years no matter what because that made marketing easier.
Now it’s practically worthless and people have to invent “new” generations like Oregon Trail generation or TikTok generation. And if you want to do actual research you need to waste time explaining why you’re disregarding the established but useless standards.
It’s like RFK jrs upside down food pyramid, it doesn’t mean nutritional science is worthless, it just means the official guidelines are.
Generational Cohort Analysis has its purposes, but viewing everything through that lens is brainrot.
It’s the Zodiac of our times.
It was valuable when generations were defined around cultural or technological change.
What fucked it up was boomers deciding they needed to simplify it to every 15 years no matter what because that made marketing easier.
Now it’s practically worthless and people have to invent “new” generations like Oregon Trail generation or TikTok generation. And if you want to do actual research you need to waste time explaining why you’re disregarding the established but useless standards.
It’s like RFK jrs upside down food pyramid, it doesn’t mean nutritional science is worthless, it just means the official guidelines are.