The internet runs on ads.
Ad companies pay for all the “free” popular social media we use. Ad companies dictate to social media what their clients want their ads to be associated with, not associated with, and drive media of all kinds to push inflammatory and click-bait content that drives engagement and views. It’s why you indirectly can’t swear, talk about suicide, drugs, death, or violence. Sure, you technically can unless ToS prohibits it, but if companies tell their ad hosts they don’t want to be associated with someone talking about guns, the content discussing guns gets fewer ads, fewer ads = less revenue, low-revenue gets pushed to the bottom.
So lowbrow political rage bait, science denialism, and fake conspiracies drives people to interact and then gets pushed to the top because it gets ad revenue. Content that delves into critical thought and requires introspection or contemplation languishes.
Ads are destroying society because stupid and rage sells views.
You’re right overall, but the mechanism you listed about advertising only appearing near safe content is not that big of a deal compared to other mechanisms at play:
Advertising breaks this. It lets you spend money on psychological manipulation to get people to buy your product, instead of just trying to produce a better product. True conservative capitalists should fucking hate advertising for distorting the economy, and letting big companies pay advertising money to drown innovative competition, but there are very few of those left these days.
i.e. I can read everything there is to learn about two different laptops, watch YouTube videos, read all the specs and reviews, and after about two hours of research I’ll know everything there is to know. A company can try and provide me with more information about their product to sway me, but at that point it’s probably ineffective because I know everything about them already. However if they bombard me with slick fun ads that evoke certain emotions in me over and over and over and over and over again, it will create an emotional bias towards one over the other.
This distinction is super important because it is what leads to most of advertising’s ills: most specifically engagement driven algorithms, which social media uses to keep you scrolling and are what are truly destroying society. The amount of human time and effort wasted to them is incalculable, the amount of languished relationships, neglected kids, over tired and angry people etc. is truly jaw droppingly damaging, and it is fundamentally because advertising is a cheap way to manipulate you into buying something, and unlike true education, it’s effectiveness keeps scaling with volume.
TBF, the original meaning of advertising was just that: spread the word about your product. Sure, praise it, add nice pictures, but that’s about it. People need to know that your product is out there, and what it’s like.
The systematic psychological manipulation only started in the 20th century, particularly when a relative of Sigmund Freud came to the USA (there’s an interesting documentary about it called The Century of the Self).
I largely agree with you though; algorithmic engagement is the worst incarnation so far. To put it simple: “Angry People Click More”, see more ads, and are therefore to be targeted.