YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.
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9 daysI just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,…?
- circuscritic@lemmy.caEnglish9 days
Those will not block YT ads.
They’ll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.
- VibeSurgeon@piefed.socialEnglish8 days
Those will not block YT ads.
This is correct
but YouTube ads are delivered directly into the video stream.
This is false
- Scrollone@feddit.itEnglish8 days
And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.
- ragas@lemmy.mlEnglish8 days
Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.
- 8 days
Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response
- ragas@lemmy.mlEnglish8 days
Exactly. Instead of editing within the video stream you just switch to a second stream.
However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.
- VibeSurgeon@piefed.socialEnglish8 days
That would mean reencodingevery video for every user and would need an insane amount of computing power.
You actually don’t have to, on account of how adaptive video streaming works. It’s fully possible to serve a few segments of ad content mid-stream.
- Ludicrous0251@piefed.zipEnglish9 days
Honestly, it varies. Businesses are starting to get wise to DNS adblockers, and are serving more ads from their primary domain (this is part of why you can’t block YouTube ads with a DNS blocker anymore - you can’t block them at the DNS level without blocking all of YouTube).
You’ll see a noticeable downtick in phone ads from web browsing and ad-sponsored games, but something like a TV or fridge will probably be unaffected because the ads will be served directly from the same host as the content. You’ll see fewer ads but far from zero.
Also why are you connecting your smart fridge to a travel router? Do you travel with a smart fridge?
No XD i was just wondering what kind of ads it could block. It will be my dedicated VR router when not in my main setup and i’m wonder what else i could do with it.
- Ludicrous0251@piefed.zipEnglish8 days
Just FYI you don’t need a special router to block ads on the DNS level, you just need to point the DNS settings in your current router to a server that does filtering. Theres a couple of public ones set up to do that for you but you can also point them to a LAN IP and roll your own DNS server (like Pi-Hole or AdGuard Home)
- Tangent5280@lemmy.worldEnglish9 days
Not youtube ads, sadly, if they are blocking based on domain names. For YouTube, you can use pipepipe, which do block ads as far as I have seen.
- Tollana1234567@lemmy.todayEnglish9 days
and only a minor inconvience as youtube delays the video for adblockers, of course they will try to make that permanent somehow.
- kieron115@startrek.websiteEnglish7 days
not unless you figured out how to adblock on youtube tv. this isn’t for desktop clients.
I’m just imagining how spammy it would be to see this reply on every comment that has more than 69 upvotes.
Yup. At one point that number was 69 in order to get to where it is now. Good job.
- Voroxpete@sh.itjust.worksEnglish9 days
Firefox with ublock origin for desktop and mobile. Grayjay for mobile (integrates Nebula too so you can get both your feeds at once). Android TV with FCast and Smart Tube Next for your TV. Never see ads again.
A/B testing is showing they are going after people with ad blockers: https://www.dexerto.com/youtube/youtube-is-apparently-punishing-ad-blockers-by-hiding-comment-section-3320581/ But your specific combo seems good.
- Voroxpete@sh.itjust.worksEnglish9 days
They keep trying. The adblockers keep winning. I’ve had my fair share of videos sometimes not loading, or regularly needing to update apps to keep up with Google’s latest bullshit, but the minor glitches and headaches are worth it for all the time I don’t spend staring at a greyed out skip button.
- Tangent5280@lemmy.worldEnglish9 days
Pretty sure several engineers from google itself might be contributors to some of them, fortunately.
- Archer@lemmy.worldEnglish9 days
All you have to do is close the window every time they try that bullshit and that shows up in stats. Get enough people doing it and they’ll back off
- archonet@lemy.lolEnglish9 days
Wait, YouTube’s idea of punishing ad-block is removing the most toxic, worthless part of the site?
Nobody tell them. Not one fucking word. We might even get them to remove Shorts, too, if we pretend this is a bad thing.
- Soulphite@reddthat.comEnglish9 days
Please Google don’t get rid of shorts! Especially the ones with the wonderful AI voice over and karaoke style closed captioning! Please don’t do that! Or else I’ll keep using adblockers.
- criss_cross@lemmy.worldEnglish9 days
I’m so happy they got rid of dismissing shorts and throw them in a feed more! Please don’t get rid of them!
- 9 days
Why would I ever want to see youtube comments? Literally zero impact for me.
- leoj@piefed.zipEnglish9 days
was going to say, shoot I’m gonna install an adblocker just for that feature!
- chunes@lemmy.worldEnglish8 days
The one thing I like them for is nostalgic songs. Almost always a great vibe in the comments
- SaharaMaleikuhm@feddit.orgEnglish8 days
Oh, no! Not the comments, those are always so smart and insightful.
- Venator@lemmy.nzEnglish9 days
If I want to see the comment section I use official app, and just pause the ad.
- blockheadjt@sh.itjust.worksEnglish8 days
by hiding comments
So using adblockers is even better than I realized?
- Passerby6497@lemmy.worldEnglish9 days
Are they really threatening us with a good time? No YouTube comments is a benefit, not a punishment
I know they are trying but so far it seems the ad-blockers are winning because I’ve not noticed any interruptions or problems with comments so far.
- Voroxpete@sh.itjust.worksEnglish8 days
Oh, excellent, I’ll be checking that out right away. I have an iPad that I’m stuck with from work and it’d be great to get ad free YouTube there.
- 9 days
My friend told me recently about TizenTube which is a youtube app with adblock/sponsorblock for Samsung TVs
- Auth@lemmy.worldEnglish9 days
I run both those and I see ads every time google breaks ublock which is monthly now. Grayjay is broken more than its not at this point and requires like 10+ tries with various ciphers.
I think the day of these ads becoming unblockable is coming soon.
- Voroxpete@sh.itjust.worksEnglish9 days
Are you running Ublock on Chrome or Firefox? It works significantly better on Firefox. I’ve never seen an ad get through it.
- WhyJiffie@sh.itjust.worksEnglish8 days
or more accurately: google has made it impossible to make a useful tracker and ad blocker for chrome
- nforminvasion@lemmy.worldEnglish9 days
Also Brave just straight up blocks ads by default across the browser. And it’s a damn good one too
- SaharaMaleikuhm@feddit.orgEnglish8 days
Yes, just connect a small computer and then install Firefox with unlock origin on there.
ideally something that could be used with a remote control or easily through the phone instead of plain firefox.
- Voroxpete@sh.itjust.worksEnglish9 days
Someone else in this thread mentioned TizenTube, that sounds like what you’re looking for.
But personally I just grabbed an Nvidia Shield. It works great and if you swap out the default launcher you’ll never see a single ad on it (with the right apps). Plus the pro is beefy enough to run some decent emulators too.
i have a couple of options i want to experiment with, but this tizentube thing sounds like a nice to have.
- hogmomma@lemmy.worldEnglish9 days
Smart Tube is useless for me. Takes forever to load the video and usually craps in the process. Pass.
- YellaLeber@sh.itjust.worksEnglish8 days
Do you have a weird network/Google TV setup? I run it on a stock nvidia shield with no pihole or anything and I’ve never had any issues with smart tube, it’s great.
It’s so fucking funny though. I would love to pay YouTube. But I will never pay a company that abuses my data the way they do.
- CaptPretentious@lemmy.worldEnglish9 days
There’s that, but I’d also like to point out, that as a paying customer, you’re still force fed that bottom tier slop with no way to filter it other than hoping some combination of reporting/not interested/don’t show me this channel again works.
But even if you say, not to recommend a channel, it can still show up. So you get to pay for low grade AI slop videos. Or “content farms” that take 2 videos and just splice them together for some reason (both horizontal and vertical). Or the “I’m just going to stare at the camera and do nothing while I play a video that’s from another platform”. Like it’s endless.
The “shorts” platform is pure garbage. Can I turn shorts off? No I can “show fewer shorts”.
So you pay, to not get ads. They sell ALL your data to double dip (since they selling your data anywho) and there’s no benefit for the content. They have all this data, all this tech, and the platform is rot with shit.
- 8 days
The “shorts” platform is pure garbage. Can I turn shorts off? No I can “show fewer shorts”.
Once again the pirate version (revanced) of youtube is better than the actual paid version. Revanced and ublock filter take care of shorts for me. Haven’t seen them in months
- Haquer@lemmy.todayEnglish9 days
On my desktop I use YouTube Enhancer on Firefox and you can make it to where shorts literally never show up.
Now, if only it could filter out the “Buy Premium Now” and “Try Out Our AI Bullshit” boxes that appear…
That’s true. I guess I would only pay for a YouTube that is actually useful. “People want to block channels. Best we can do is ‘I am not interested’ and still show them.”
I’d be willing to get YouTube Premium just to get rid of ads, but they’re bundling it with YouTube Music and I’m not trusting Google with my music purchases any more, thank you.
They discontinued Google Play Music (fortunately only after a long long period of time allowing you to download MP3s with their bloody terrible client app, so no loss there) and told me that you can just import the purchases to YouTube Music. Which I couldn’t actually access.
Also I don’t want a music streaming service, I just want to buy the albums. It’s pretty sad that it seems the only remaining feasible local option for electronic music purchases is iTunes! Bloody iTunes!
- Art3mis@lemmy.worldEnglish8 days
I just use bandcamp and cds for most stuff. If its out of print or unavailable outside of streaming (i listen to a lot of indie pop), i just rip it offline. Not my fault they dont make it easy to get legitimately.
Its just stored in a folder on my pc. Like 800 hrs of music and growing. Quit streaming all together like 6 months ago now
you gladly feed them your viewing habits to increase their value to their shareholders though 🤷
you aren’t hurting their bottom line by not watching ads. You’re just making a tiny dent into a single line of thousands on some slides on the evp of youtube’s quarterly presentation. No one else notices.
Your data and viewing habits and patterns and all of the device info you leak and broadcast? The wifi signals your phone is always seeing? Oh that bluetooth device that just rode past your apartment while your blocking ads on youtube? Definitely not being seen by them. Apps are spyware these days, and they are spying on everything
I recommend Peertube. There’s not much there yet, but myself and others are trying.
Also, did you know you can upload your video to Peertube and have YouTube pull it via RSS? That’s what I’m doing!
All of my stuff you’ll find on Peertube and I don’t have to do anything else to get it up on YouTube.
- ThomasWilliams@lemmy.worldEnglish9 days
No one will create content without ad revenue. Peertube is doomed to fail.
- qarbone@lemmy.worldEnglish9 days
This is a terrible take, as most content creators I watch already cannot survive off of Youtube ad revenue and rely on third-party monetization, like Patreon subscriptions.
Besides the fact that plenty of people make content for free, from the simple love of creating something.
- partofthevoice@lemmy.zipEnglish9 days
Didn’t YouTube start without ads? Was doing fine back then, right?
- TORFdot0@lemmy.worldEnglish9 days
I don’t think it had prerolls during the flash days but it had banner ads as far back as I can remember
- frongt@lemmy.zipEnglish9 days
Well, no. It’s been losing money for years. But I doubt this will make it profitable.
- 8 days
I don’t think people were doing it professionally as much back then.
People started doing it professionally when the ad money came in. Before that people did it for the love of the content, and it was lower production quality, but better content.
- frongt@lemmy.zipEnglish9 days
Lots of people did it on YouTube for years. Even more on other platforms.
- Zombie@feddit.ukEnglish8 days
NoBOdY wIlL dO AnYThiNg wItHOuT PrOfiT mOtIvE
This book, YouTube’s history, and the span of human history say otherwise. You’re spouting capitalist rhetoric which is ultimately a lie told to us on repeat to encourage greed, selfishness, and individualism.
The platform you’re using right now was built without profit motive, there’s plenty of content. PeerTube can achieve the same.
- athatet@lemmy.zipEnglish8 days
Except for all the people already making unpaid content. I guess if you ignore them then yeah, you’re right. Great job advancing the conversation in a meaningful way.
People will create plenty of content for free. Basically every blog, early YT video and all of Wikipedia was made by people who just like creating stuff for free
I’m creating content and YouTube pulls from my Peertube. So I’ll never lose it. All of these content creators are leaning on Patreon as none of them can count on ad revenue anymore. So people are already doing it.
And Peer tube will never fully replace YouTube, but also, it doesn’t have to. Your local library, school, church, community space, doesn’t need ad revenue.
There are already some youtubers linking to their patreon because their content gets demonetized frequently (shiey, gifgas).
I think this could be the way to go. Instead of patreon, liberapay could also be used.
- Kintarian@lemmy.worldEnglish9 days
The article about crappy ads wants me to turn off my ad blocker, lol
Me on (android) TV. On PC I have ad blocker. On TV ads time is between 6 seconds and 1 minute. Sometimes ads contain AI slop. 💀
- polle@feddit.orgEnglish7 days
Its not an app you can install via appstore. You need to download the apk and install it.
Use Downloader by AFTVNews to download and install it, I guarantee it’s worth the ~5 minutes of effort it takes to do and AFTVNews Downloader is safe. I don’t know how anyone watches Youtube without ad block and sponsorblock these days, haha.
- awake@lemmy.wtfEnglish8 days
Theres also the possibility to use a VPN and log in from Albania (I think) to avoid ads altogether because they’re not legal there.
- 42Firehawk@lemmy.zipEnglish8 days
It is Albania. I will say that it’s more correct to say that YouTube chooses not to send ads to Albania, rather than Albania banning it.
Albanians anti ad laws state that ads are required to be safe for children, with the platform being responsible for failure… So Google is not spending the effort to make the ads safe.
- awake@lemmy.wtfEnglish8 days
I didn’t know it is the other way around (Albania ban vs. YouTube not playing ads)! Thanks for elaborating.
On TV I silenced them as they start and look elsewhere meanwhile… I find joy in training myself to be unable to consciously recognise at all what is ongoing till the video start
- BigDanishGuy@sh.itjust.worksEnglish8 days
Someone mentioned that their entire google account got banned for 10 years over adblocking youtube. I stopped watching youtube immediately… I’m not about to watch ads, but I don’t want to lose access to my 22 year old personal account… So many accounts are tied to that address, that I can’t manage to move to a different service.
FML what happened to “do no evil”? Now it’s “make money with the baby grinding machine for all costs”
I would be scared as hell to rely on Google like that. You are one automated Ai decision away from losing access.
At least move your mail to a proper company. Jesus.
- Nalivai@lemmy.worldEnglish7 days
Watching youtube in a mobile browser works, but is a completely separate form of torture
- Lifter@discuss.tchncs.deEnglish6 days
It’s not that bad if you add uBlock, Sponsorblock, DeArrow and NoYoutubeShorts.
:sweat:
- raina@sopuli.xyzEnglish5 days
Revanced does, that’s how I was introduced to it. And the UI is more polished than the Sponsorblock browser extension.
- Treczoks@lemmy.worldEnglish8 days
When I see a link to a potentially interesting YT video, I just send the link to my PC.
- mushroommunk@lemmy.todayEnglish8 days
Ublock works on Firefox on phone. Can skip the PC step if ya want
Youtube: “People are blocking are ads and costing us money, what should we do?!”
The People: “Police your platform and stop advertising scams, hate speech, pornography, and all the other shit.”
Youtube: “I just have no idea what to do, so I guess I’ll just invest millions/billions into making ads harder to block, and make the ads longer and unskippable. You know, Just make the platform almost completely unusable without adblocking”
The People: “YOU KNOW WHAT TO DO, JUST POLICE YOUR FUCKING PLATFORM ALREADY. IF YOU DID YOU WOULDNT NEED TO DO ALL THIS SHIT”
Youtube: “Oh, btw, heres another PragerU video thats 3 hours long and talks about how the black man should be grateful for the white man uplifting them via slavery, followed by a ad thats basically a woman fingering herself to advertise chinese AI girlfriends”
The People: adblocking intensifies
- rumba@lemmy.zipEnglish7 days
Fuck, I was with them when it was 1x60s ad or 2x30s ads only in the middle of the video. I would grumble at 30s/15m.
I turned off the adblock the other day to pay physics girl some ad-rev, it was fucking unreal. I was trying not to skip, her 8m video tried to give me a 30 second ad, a 5 minute ad, and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?
One day the ads will catch up to us, they’ll just embed them in stream and refuse to let you ff/rewind. and at that point, i’ll just go back to record->comskip and store what I want to see on my nas.
and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?
People who are hoping to get a captured audience that cant get up and click the skip button for whatever reason.
- rumba@lemmy.zipEnglish7 days
They least they could do is target it a little. It’s always about some shit that YT already knows i DGAF about
That’s the craziest part isn’t it? All of this data collection so they can build profiles of us, and then they just don’t apply any of it to ads.
I don’t like watching ads, but it would at least be slightly more tolerable if I got ads for things I actually wanted. On my TV I watch YT unfortunately not adblocked, and never once have I seen an ad for anything that appeal to me.
- pleaseletmein@lemmy.zipEnglish8 days
This is tinfoil hat stuff, but based on the ads I’m shown, it’s almost like they pick ones they know won’t appeal to you since they know anger drives up engagement. Google can probably guess from my search history that I’m trans and asexual, since I’ve asked questions online relating to that. And then the majority of the ads I get on YouTube are porn and anti trans things.
Anger does drive up engagement, but the point of engagement farming is supposed to be so that you keep coming back to the content (YT videos, articles, whatever) and therefore it gets more exposure so that the attached ads get more exposure.
The ads themselves designed to make you angry at them doesn’t seem to make sense, at least as a default practice. There’s really only hyperspecific niche scenarios where the ad itself making you angry at the ad is beneficial to the people paying for it.
- 8 days
If they actually wanted to show ads targeted to me, first thing they would figure out is if I’m capable of buying their stupid bullshit product. I’m poor as the rat in the church, my monthly budget is literally -50€. I can’t afford to buy anything, what good does it do for advertisers to let me know that they have a new phone that costs 1500€ and is 0,05mm thinner than the previous one?
- Bazell@lemmy.zipEnglish8 days
No matter how rich you are, if you have seen the ad, then their job is done. They pay YouTube to show ads to as much people as possible, not to just ones who can afford buying their products.
YouTube does police their platform, they curate it for babies and remove anything critical of the government
- 9 days
I often entirely forget that youtube and most of the internet is plagued with ads. It’s a shock to use a family member’s phone or laptop that does not have adblock
The Internet is practically unusable without adblock. Rawdogging the web you get a postage stamp sized amount of content bordered by flashing ads and video ads. No fuckin thanks homie
- SaharaMaleikuhm@feddit.orgEnglish8 days
As a good friend and son, I of course installed unlock origin for them. Even the light version in Chrome if I have to. Their phones I did not touch though.
- 8 days
My computer is covered, but which app is safe to block ads on my phone?
On my phone it’s not just the ads that aggravate but also the autoplay videos–the ones that follow you as you scroll down. I can’t prevent them from autoplaying.
- 8 days
Mobile firefox is compatible with desktop addons, so you can still use ublock origin on your phone. I also use pihole to cover my whole local network and wireshark to VPN my phone to my local network when out of the house. If you’re on iPhone you’re probably just out of luck.
I generally do everything in-browser and do not use any other mobile apps, so no youtube app, etc.
This is the first I’ve ever heard of following autoplay videos lol
- slickgoat@lemmy.worldEnglish9 days
I set my VPN to Albania. Ads on YouTube are banned in Albania.
On the web, I be Albanian.
- 8 days
I think it might be something that happens during that short pause before a video starts?
- thingAmaBob@lemmy.worldEnglish8 days
I wonder what the breaking point is for those who don’t use adblockers.
- kamen@lemmy.worldEnglish8 days
Remember that some people voluntarily pay for TV and streaming with ads.
- Bazell@lemmy.zipEnglish8 days
Yeah, funny people. I personally prefer my ads to be free on free streaming services. Even if it means to wait a few weeks or so before desired content will be available on these services.
- imetators@lemmy.dbzer0.comEnglish8 days
I have recently had a funny discussion with a husband of my wife’s friend. In short, he’s not an IT guy but does run ad blockers on each browser and device as he can. He was wondering why people wont use ad blockers since it is trivial to install and even chrome uBO lite works well on youtube (dunno about that fact, I have migrated to FF as soon as they announced Manifest V3)
Normies just wont. It is just not what they do. And they are the majority.
- calcopiritus@lemmy.worldEnglish8 days
I’m kinda glad they won’t. If I tell you how easy it is to install an ad blocker and you don’t, you’re just funding my leeching through your data and time that you claim has no value.
- PieMePlenty@lemmy.worldEnglish8 days
Normies just wont. It is just not what they do. And they are the majority.
And that’s actually a good thing. If 90% of users used ad blockers on youtube, their profit model wouldn’t work and they’d stat locking more behind a subscription or they’d double down on cracking adblockers. We can enjoy an ad blocked youtube experience because the majority of users don’t.
Nah youtube will never stop being free no matter how many are ad blocking. Content creators will all leave because they can’t pay the bills with 3,000 views a day. They’d loose billions of active users and Alphabet’s shareholders will shit their pants.
Youtube doesn’t actually loose anything from ad blocking. It’s advertisers who lose out and it’s easier for youtube to scam them than us. If the advertising money dries up Youtube will simply go back to operating in the red just like it did for most of it’s existence.
Revenue, debt, profit, products, customers, etc. Not of that shit means anything anymore because the billionaires have decided to let the world burn. The market today is nothing but gambling, theft, insider trading, grift and speculation and they’re going to do that for as long as they can before the party ends.
- Katana314@lemmy.worldEnglish8 days
Lose, not loose. Loose uses a soft S, and means uncoupled, held in a less firm grip.
- IntrovertTurtle@lemmy.zipEnglish8 days
Bruh, it’s not even hard to tell that it was a typo. Nobody asked for dictionary.com.
- imetators@lemmy.dbzer0.comEnglish8 days
On the other hand, If everyone would use adblockers, maybe content creator market would evolve into viewers supporting their favorite creators directly, or youtube having a subscription model that is much better than a current one in a way of user experience and creator support.
- Tollana1234567@lemmy.todayEnglish7 days
i tried to “unblock” my ads for some channel owners, nope instant bombard with tons of ads.
- Scrollone@feddit.itEnglish8 days
Trust me, there’s no way people are going to fund creators that much.
- IntrovertTurtle@lemmy.zipEnglish8 days
Literally a bunch of martial arts YouTubers that keep getting asked by fans if they would play D&D together, so they started a patreon/gofundme and got back almost 500% of their funding goal in only 2 days.
People absolutely would/will fund the creators they care about.
- imetators@lemmy.dbzer0.comEnglish6 days
I’ll add a few from my own experience.
Few years back I found Civvie11 on youtube. He just had released the first Pro Blood video and I liked it so much, I opened my patreon account and subbed to him. At that time he had around $500 a month from patrons. I think not even a year has passed, when I checked for patron content, he had $3000 a month going only from patrons. For a small channel like his, that is quite a sum of money to receive. Today he has 485k subs and $4300 a month off patrons. Not bad imo for a not so popular gaming channel.
Another nice example: decino is pulling $1000 a month with a tiny 200k sub YT channel pretty much only about Doom gameplay.
For larger channels with multiple millions of subs and a patreon or some other crowdfunding sources putting ads into their videos they are pulling much more. Not to mention paid ads in their vids.
Also, twitch proves that people are willing to spend 5 bucks a month for their favorite content creator. This is totally possible to run youtube clone funded by viewers.
Don’t worry. Those normies are about to cost us the whole open web, and there’s nothing we can do to stop them.
