• I seriously could do a better job than him. I have so many friends and family that used to be diehard apple fans to the point of nausea, that now think of it as a meh kind of company.

    • 58 minutes

      Cook’s expertise was in the logistics. He’s definitely not been a great leader for them putting out exciting products, but he’s the reason they’re so much less affected by things like global shipping crises or RAM prices exploding than many other companies are.

      • Then keep him in the c suite running the logistics, not spearhead a giant company and run their reputation in the ground. This is what you get when you don’t keep the creatives in the c suite.

        • 36 minutes

          I suspect that the thinking when he was appointed was that logistics was going to be key to Apple’s future success. And at the time, they also had a number of high profile creative people in other roles, though they have pretty much all moved on since. And if you look at their financial performance in the years since Cook took over—which is the board actually cares about—it’s hard to say that this was a bad approach.

          • In the short term, yes. You can ride a reputation for years. Now the shit has hit the fan.

      • 20 minutes

        His biggest failures, as I’ve heard it, revolve around the fact that he only cares about making short-term profits and doesn’t understand human beings. Steve Jobs did a lot of telling him to go fuck himself back in the day, to the great benefit of kot only the company, but to the customers. Why he was put in as the next guy to lead the company is beyond me.

    • 47 minutes

      Lol I’m a former diehard Apple hater that’s been using an iPhone for 4 years and loves Apple Silicon Macs.

      But I still do think they’ve done a lot of idiotic things lately. iOS 26 works fine on my phone (some people are reporting performance issues), but the UI is hit and miss.

      Apple Vision Pro seemed doomed from the get go, but they really made it worse by not launching a cheaper headset with Air branding half a year or a year in to actually drive market share enough to make it worthwhile for developers. Could’ve given it an A series CPU since we now know it works in a laptop so why not in XR or whatever they’re calling this.

      • Don’t get me wrong, they have some great things about it. Garage Band, for instance. It’s just not forward thinking, not quality or design oriented anymore, and tries to keep you on their cloud pretty strongly. At least that’s how it was around 2017.

    • 6 minutes

      Yeah.

      The hardware is fantastic.

      The software is like one of those brides where they bind the feet so they can never become independent. And then services revenue is a goitre on this creatures neck constantly throwing it off balance as it tries to shamble forward.

      I very much want ~2010 apple, where the hardware was maybe a bit meh, but the software was top tier.

    • 36 minutes

      It’s the biggest company in the world. (Well, unless GPUs are here to stay).

      He’s done pretty good.

  • 54 minutes

    Haha he’s gonna feel so dumb now.

    Imagine being named Tim Apple and NOT working at apple.

  • I’m hopefully for maybe a return to a hardware focused Apple but we’ll see. Apple silicon was truly great, but I want moar.

    • 26 minutes

      They might be seeing / thinking that there is less money in hardware now versus specialty, closed-ecosystem software. I think that’s why we haven’t seen Apple Silicon advertised that heavily lately.

      It reminds me a little bit of the end of the PowerPC days. Everything had a G4 or G5 in it, but the software was the star for a loooonng time, and it stayed that way well into the Intel days. They’ll never shift away from Apple Silicon because it gives them enhanced verticals, but it may stay mostly under the hood.

      I think that killing off the Mac Pro supports this idea. There also wasn’t another giant machine for geeks for a while after they killed off the massive G5 tower.

    • 1 hour

      I like it ):

      It is way prettier than the standard flat icon theme.

      • 54 minutes

        Hilarious that you got downvoted into the negative for daring to voice a dissenting opinion. Truly, Lemmy is a child of Reddit.

        Edit: Back above zero! I take it back, maybe I spoke too soon?

        • I’m upvoting just to counterbalance the people downvoting because they dislike someone else’s subjective opinion.

  • The fuck is that headline? The CEO is stepping down as CEO? Like, is it really important to let people know what CEO means?

    • 47 minutes

      I mean, he is stepping down from that position but will continue to be with the company. If the headline just said he’s stepping down it could imply that he’s leaving entirely which would not be true.

  • BFD, I switched to a Fairphone 6 (De-Googled) and I’m not looking back. The only thing I might miss, a tiny bit, is the iWatch.

      • 27 minutes

        I don’t think it’s that, it’s that this comment doesn’t really add anything and it’s annoying to see the same tribalistic tropes repeated in every single post about phone brands. I despise the dogged fanboyism of the android and iOS people.

        I didn’t up or downvote for the record.

        • I despise the dogged fanboyism of the android and iOS people

          Same. Which is why I like to see Fairphone, Jolla and GrapheneOS etcetc mentioned as much as possible :)

  • 35 minutes

    We all knew it was coming, but what a time to pass the baton. Good luck, John.

  • 36 minutes

    I wonder what this will mean for Apple and whether this is an ominous foreshadowing of the ongoing hardware crisis. It seems to me like this would only be happening if the Macbook Neo has a difficult coming year or two down the line and he’s taking the fall preemptively. Either that or perhaps undisclosed health issues.

  • Oh shit. Didn’t he just do an interview thing where the guy asked him about retiring and his perspective on when he would “know” it’s the right time?